(What I Need to Know)
Expert Site Guide Advisor Systems Can Work for Your Business
Exsys CORVID W.I.N.K. Site Guides are easy to develop systems that provide access to Knowledge Assets and Answers that visitors are looking for. It empowers Web sites with unique interactions that save time, lower costs, and result in increased customer satisfaction, repeat sales and a unique competitive edge. WINK Site Guides assure that Web site visitors are given information that they need, and that they get their questions answered. They emulate being able to visit with your very best sales and support staff - anytime, 24-hours a day.
WINK systems use Exsys CORVID's powerful Inference Engine to provide Web-based expert "consultations" that ask questions and determine what content is relevant to your visitors. A custom Web page is compiled that includes all of the applicable information specific to their interests and requirements, based on logical criteria built into the system. This saves time, and provides compelling content without visitors having to browse through information they don't need. The more complex a site, the more it needs WINK to organize and present information.
Web sites are wonderful resources, but few sites make it easy for visitors to quickly get specific information they need. This is especially true for companies that have a wide range of products and services to choose from, and visitors often have diverse experience and background levels. A site with appropriate content for novices may be boring for experienced or repeat customers. A site aimed at top-level knowledgeable clientele would confuse or overwhelm novices.
The Web makes it possible to have very extensive sites with content for many types of visitors. However, site visitors can often become confused and frustrated drilling down through many layers of information to find the answers they need. WINK provides an effective way to provide content customized for Web site visitors based on logical rules, rather than relying on random browsing.
When Web site visitors run these systems, the CORVID interface provides an interaction that is "conversational", rather than search-based. If visitor input indicates more detail is needed, the system will automatically ask more questions to determine what additional information to provide. The interaction emulates talking to a knowledgeable support person who can determine what is needed and provides it. It is like the difference between talking to the doctor and reading the medical textbook. Visitors get the information they need, and are confident that all relevant information has been provided.
Exsys CORVID WINK Site Guide systems can have any degree of complexity of logic. The content that is included can be lines added by the logic, content stored in files, ASP or JSP pages, or sections of the pages on the Web site marked with CORVID markers (comments in the HTML). You can even embed WINK systems into emails, which provide direct decision-making rich media without needing to click over to a Web Site.
CORVID WINK is also ideal for wireless Web devices. CORVID allows building interfaces that can be very small and efficient. The data produced can be formatted specifically for limited screen size and bandwidth. The same system can even ask what format to present the results in, and format it accordingly.